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#1

Patient-centricity is an individualistic approach.

#2

Nicky Walsby, our managing director of PR in UK, talks about patient centricity in this PharmaTimes article.

#3

Live From Lions Health: In healthcare, we talk a lot about adherence.

#4

Interested in how life science companies are approaching patient-centricity at eyeforpharma Barcelona 2020?

#5

Our new report based on a study with 1,380 people shares five lessons from the caregiver experience that illuminate key considerations surrounding effective caregiver, and ultimately patient-centric, communications.

#6

The pharmaceutical industry recognizes that consumer behavior is a key to both better individual health outcomes and greater business success, and has created a wide range of programs to engage and support patients who are taking prescribed medication.

#7

Kathleen Starr, Managing Director, Behavioral Insights, and Susan Perlbachs, EVP, GSW-NY, shared their findings from a two-year ethnographic study at Cannes Lions Health this past weekend.

#8

Collaboration between advocacy groups and the healthcare industry can lead to better treatments, more engaged relationships and better quality of care.

#9

Nicky Walsby, MD UK PR at Syneos Health Communications talks about the opportunities digital brings for more patient-centric communications.

#10

Improving clinical trial recruitment has long been a priority for pharma, but despite having a plethora of new innovations at their disposal, along with a sincere commitment to patient centricity, the industry still struggles to get patients engaged with trials.

#11

As patient centricity continues to become more of a focus for pharmaceutical companies and their brands, Novartis recently launched a dedicated social network for heart failure patients and caregivers called Together in HF.

#12

Yet, even as life sciences companies focus on patient centricity, caregivers have often been left out of the conversation.

#13

In this article from eyeforpharma's Trends in Patient Centricity magazine, A.

#14

Industry’s increased focus on patient-centricity is leading to a breakdown of silos across the healthcare sector.

#15

Pharmaceutical innovators are getting patients involved in every aspect of drug development, from clinical trial design to commercialization to peer-to-peer support.

#16

Real World Evidence, patient centricity and new digital experiences are among the top 15 trends set to change clinical research and treatment commercialization in 2020.

#17

Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of pharma innovators.

#18

Live from EFP ‘18: Cheryl MacDiarmid, GSK’s US Respiratory Business Head, shared a glimpse into why and how her organization is so dedicated to the COPD patients they serve.

#19

Kathleen Starr, PhD, Managing Director of Behavioral Insights, part of inVentiv Health Communications talks about Social Centricity in this article published on PM360.com.

#20

Earlier this year, Wego Health launched a new platform that connects patients with healthcare entities with one goal: connect the patient’s experience with said entity to the patient’s social networks.

#21

Supporting people living with cancer is a top priority for any organization and individual working in the cancer space.

#22

Host Jeff Stewart talks with Kathleen Starr, Managing Director of the Behavioral Insights group at INC Research/inVentiv Health.

#23

Paul Simms, Chairman of eyeforpharma kicked off his annual conference with a call to arms: We have an innovation gap.

#24

Brand centricity, a very much one-sided approach, is no longer relevant in our industry.

#25

This article from the October 2018 issue of PharmaVOICE discusses how pharmaceutical companies are shifting their mindset away from simply selling to physicians and toward serving the patient.

#26

Here are a few of our favorite quotes from the big stage and the patient feedback panel.

#27

Syneos Health conducted research to better understand the burdens created for caregivers and identify specific information on resource gaps that could proactively be addressed by healthcare companies.

#28

Latest report highlights 5 lessons on reaching caregivers and patients with relevant and resonant messaging.

#29

Don Dizon of Brown University medical school on a Medscape News panel that challenged many of the ways doctors talk about patients.

#30

A recent article from Medical Marketing and Media (MM&M) analyzes what has been on all of our minds in the last 6-9 months: What will pharma’s response be to so many consumer brands crossing over into healthcare?

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